Morten Weng — Kvik Fredericia
At Morten Weng's interview for a sales job at Kvik Fredericia in 2013, he voiced some pretty ambitious goals for himself. He said that within five years, he would be the top salesperson in Denmark and that within ten years, he would own the store himself. It actually took him six years to earn that top spot, but it was only a little over 9 years before the keys to the store were his, proving that what you manifest can be yours if you put in the work.
Morten's path to franchisee was anything but linear. Before joining Kvik, he'd worn many hats: carpenter, tour guide, cleaning‑service salesman, disco manager and café owner. That breadth of experience taught him resilience, adaptability—and how kitchens reflect the life within them.
Ambition meets community
As a franchisee, Morten doesn’t just sell kitchens — he embeds himself in the Fredericia community. Nearly one third of his business now comes from B2B clients, thanks to a strategic investment in sponsoring local sports teams. From football and tennis to golf, he ensures kids’ jerseys across the city bear the Kvik logo. He spends almost as much on these sponsorships as on traditional marketing — and the payoff is widespread brand awareness and trust in the local market.
He insists on excellence in every customer interaction: “If you bought a kitchen in Fredericia, I’m the one who delivered it… so I cannot hide.” For him, satisfaction isn’t negotiable — it’s 110% every single time.
Meet our Franchisees — Kvik Fredericia
Process, structure and balance
Morten’s approach is all about organisation and clarity. Every aspect of his operation follows a template. That structure gives him space to live: he enjoys a day off every Thursday, plays golf, and still makes family time while taking five weeks of vacation a year.
Morten believes the franchisee must still be active in sales—not stepping back, but leading from the front. He says it’s easier to teach a team when you’ve shown you can close deals yourself. His shop ranks consistently among top performers across closing rate, sales efficiency, and customer satisfaction—proof, in his mind, that being hands‑on is essential.
Eyes on 2025 and beyond
Looking ahead, Morten has a bold vision for 2025: to "rock the world." He’s analyzing internal data and scouting opportunities in nearby Middelfart and Funen. He believes quieter market conditions offer fertile ground for new franchisees to learn the ropes without the chaos of boom times. In fact, he says, “Maybe the best time to start a new franchise is when the market is quiet."
He's not content just to keep going—he wants to evolve. He’s open to expanding, exploring new markets across the Little Belt bridge, or deepening the Fredericia store’s B2B relationships further. And yes, he says he’d gladly sign on again for the next ten‑plus years.
Morten’s journey shows how ambition, structure and community connection come together in a successful franchise. Plus, when he puts his key in the door each morning, you can see the smile.
Check out this amazing summerhouse Morten recently did for a client
This summerhouse is Kvik top to bottom - from the kitchen (of course) to bathrooms and even the bedroom closets, the customer chose our Celleno design in green for a classy, down-to-earth, nature look.
Celleno green kitchen
Green and black and wood
Celleno green bathroom
